“I would like to formally announce my decision to become the alumni ambassador to Choose Arkansas. They have a plan and a vision that can elevate the state of Arkansas and ensure NIL opportunities for all athletes across all universities . They want to ensure that Coach Silverfield is properly equipped with the needed resources to compete in today’s game. They share his vision to bring back former players into the program. I’ve chosen to step into the role of alumni ambassador to be a part of that change. Join us today at https://www.choosearkansas.org/join-now The DMAC club is a way everyone can be apart of this! Join today for just $5 a month an get a honorary DMAC bumper sticker.” - DMAC

We have just launched our media network! Below is a list of our current and upcoming shows!

The Arkansas Angle - Hosted by Cierra Clark

Co-Hosted - Hosted by Payton Dunn

Straight to the Point - Moe (Launch TBD)

I would like to provide our members with an update on what has taken place at Choose Arkansas since our inception in January 2026. Moving forward, we plan to share a letter on a quarterly basis to keep you informed of our progress and future direction.

First, thank you to each of our members for your continued support and belief in our vision.

Q1 2026 Highlights

· We added hundreds of members during our first three months, with a Q2 goal of surpassing 1,000 members.

· Payton and I participated in interviews across television, radio, and multiple podcasts.

· We signed fifty-four student-athletes from four universities.

· Student-athletes participated in NIL opportunities with businesses throughout the state, including “Shout Outs” and “Day in the Life” content shared across social media platforms.

· We successfully conducted our SEC basketball tournament sweepstakes.

· Sutton Smith, a Memphis transfer for Arkansas Razorbacks Football, appears weekly on Best of Arkansas hosted by Wes Moore, frequently featuring Choose Arkansas athletes.

· We entered into a partnership with All-American Classics, a sports memorabilia silent auction organization.

· We added Out2Win, a marketing intelligence platform that discovers, analyzes, and connects with athlete influencers.

· Darren McFadden (DMAC) joined Choose Arkansas as our Alumni Ambassador. Most purchases benefit our football program, with a portion also supporting non-revenue sports. Members are encouraged to join the DMAC Club and explore his merchandise.

We would like to congratulate our men’s and women’s indoor track teams. The men captured their 22nd indoor and SEC championships, while the women claimed their 11th SEC indoor championship and finished fourth nationally.

Congratulations as well to our men’s basketball team on an outstanding season and a Sweet Sixteen appearance.

Thank you to all of our sponsors. Please consider supporting them whenever possible.

What’s Coming in Q2

1. We will be launching our Marketplace later this month—an e-commerce platform allowing businesses to sell goods and services. A portion of each sale will benefit Choose Arkansas, with vendors able to designate a sport, athlete, school, or charitable organization of their choice.

2. The Choose Arkansas Media Network will officially launch in April.

3. Several additional events are currently in development.

What Is Choose Arkansas?

Choose Arkansas is a fan-powered NIL platform that connects student-athletes, businesses, and fans through brand partnerships, media, and e-commerce. We help businesses grow by leveraging athlete influence and digital marketing while creating real earning opportunities for athletes through content, promotions, and sponsored engagements. Through our marketplace and media network, we generate revenue that supports athletes, schools, and community initiatives—providing a scalable, sustainable model that goes beyond traditional fundraising. Built by fans, for fans, Choose Arkansas is redefining how communities support and engage with their teams.